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Fan engagement at Starbucks and Dunkin’ Donuts
September 30, 2011In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan...
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E-marketing at Starbucks: another missed opportunity?
September 23, 2011Starbucks is a brand that, similarly to IKEA, enjoys a strong culture, a loyal customer following, and a compelling...
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IKEA and authentic storytelling: Are they missing a great opportunity?
September 16, 2011After last week’s blog entry, I got a bit curious about IKEA and went looking for further information. In...
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Telling and embodying a brand’s authentic stories of identity
September 9, 2011Authenticity comes from finding a true and natural voice, and expressing our beliefs by telling our personal stories of...
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IKEA and authentic stories of identity
September 2, 2011In August, I had several speaking engagements in Buenos Aires, around the theme of using storytelling in branding and...