-
Storytelling as a source of differentiation in email marketing
April 27, 2010When I talk to Nick Heys, founder of Emailvision, about the past, present and future of email marketing, he...
10 -
An interesting quote about Mandela
April 20, 2010I was watching Fareed Zakaria GPS on CNN last weekend, and I heard commentary on Nelson Mandela, and a...
-
How the basic principles of my leadership coaching apply to marketing and branding (part 2)
April 15, 2010Continuing a bit on the theme of why the principles of leadership coaching apply also to marketing and branding…...
-
How the basic principles of my leadership coaching apply to marketing and branding (part 1)
April 12, 2010Since I spent a good part of the past week with Emailvision, I have been thinking some more about...
-
Storytelling and email marketing
April 6, 2010Since we began the project of “storytelling and e-marketing” with Emailvision, I have given three presentations on the topic. ...
-
Storytelling, e-mail and social marketing
April 2, 2010When the book “The Seven Rules of Storytelling” (in French “Les sept règles du storytelling”) was released in Paris...