In “The Great Convener”, an opinion piece that appeared in the New York Times on June 27, columnist David...
Both brands and leaders use stories of identity to inspire followers. But, stories of identity are not enough. They...
‘… recognize that every person, every being, every thing has a story and contains stories – and, in fact,...
Many companies only use social media and email to push out messages, announce promotions or randomly send out trendy...
The next few blog entries will cover the issue of reaching or creating communities using email marketing and social...