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Key to communities : Learning to listen
October 12, 2010‘Since in order to speak, one must first listen, learn to speak by listening.’Rumi, 13th century Social media and...
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News flash
September 28, 2010Dear all, I have not posted any fresh entries for some time. The birth of my son Yuri and...
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2010: a year of great change in marketing, branding and communication
May 17, 2010As I write the above title line, I am thinking that it sounds a bit trite and overused. For...
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How branding has changed, and how it affects us all
May 3, 2010In the last entry, we looked at the evolution of email marketing, through three phases. In summary, one could...
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Storytelling as a source of differentiation in email marketing
April 27, 2010When I talk to Nick Heys, founder of Emailvision, about the past, present and future of email marketing, he...
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How the basic principles of my leadership coaching apply to marketing and branding (part 2)
April 15, 2010Continuing a bit on the theme of why the principles of leadership coaching apply also to marketing and branding…...
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How the basic principles of my leadership coaching apply to marketing and branding (part 1)
April 12, 2010Since I spent a good part of the past week with Emailvision, I have been thinking some more about...
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Storytelling and email marketing
April 6, 2010Since we began the project of “storytelling and e-marketing” with Emailvision, I have given three presentations on the topic. ...
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Storytelling, e-mail and social marketing
April 2, 2010When the book “The Seven Rules of Storytelling” (in French “Les sept règles du storytelling”) was released in Paris...