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Email, social marketing and the art of storytelling
April 11, 2011This week, I was planning to continue discussing the theme of authenticity and politics on this blog. Then, I...
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Storytelling as a source of differentiation in email marketing
April 27, 2010When I talk to Nick Heys, founder of Emailvision, about the past, present and future of email marketing, he...
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Storytelling, e-mail and social marketing
April 2, 2010When the book “The Seven Rules of Storytelling” (in French “Les sept règles du storytelling”) was released in Paris...