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2010: a year of great change in marketing, branding and communication
May 17, 2010As I write the above title line, I am thinking that it sounds a bit trite and overused. For...
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Branding in the age of email and social media
May 6, 2010Sometimes, a comment or a question comes in to the blog, and it fits exactly with one’s intention of...
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Storytelling as a source of differentiation in email marketing
April 27, 2010When I talk to Nick Heys, founder of Emailvision, about the past, present and future of email marketing, he...
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How the basic principles of my leadership coaching apply to marketing and branding (part 2)
April 15, 2010Continuing a bit on the theme of why the principles of leadership coaching apply also to marketing and branding…...
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How the basic principles of my leadership coaching apply to marketing and branding (part 1)
April 12, 2010Since I spent a good part of the past week with Emailvision, I have been thinking some more about...
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Storytelling and email marketing
April 6, 2010Since we began the project of “storytelling and e-marketing” with Emailvision, I have given three presentations on the topic. ...
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Storytelling, e-mail and social marketing
April 2, 2010When the book “The Seven Rules of Storytelling” (in French “Les sept règles du storytelling”) was released in Paris...
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Obama (part 2)
March 25, 2010Let’s continue a bit more on what is interesting about Obama and the way he has processed his life...
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More thoughts on what we learn from the “hero” stories
March 4, 2010As I related in the previous post, we can fill volumes with the lessons from the people on CNN...
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Some thoughts on what we learn from the “hero” stories
March 1, 2010As I wrote previously, the CNN Heroes program should remind us of some of our most important leadership lessons....