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The Hero’s Journey and popular culture
February 9, 2012Since the Hero’s Journey is so powerful, ubiquitous and influential, I will lay out its basic pattern this week,...
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Joseph Campbell and the Hero’s Journey
February 3, 2012As I wrote in last week’s post, a recent series of events caused me to consider again one of...
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Storytelling that can engage an employee community, align an organization, and lead to change
January 20, 2012The other day with a group of students, we launched into a discussion of the role storytelling in an...
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Thoughts on our life experience, and on attitude:
January 13, 2012Yesterday began with a quick stop for coffee in one of my favorite cafés in Grenoble. When I arrived,...
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Give your fans a sense of belonging. Turn them into heroes
October 7, 2011We ended the last post with the concept of putting the consumer at the center of the action, and...
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Fan engagement at Starbucks and Dunkin’ Donuts
September 30, 2011In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan...
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Telling and embodying a brand’s authentic stories of identity
September 9, 2011Authenticity comes from finding a true and natural voice, and expressing our beliefs by telling our personal stories of...
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IKEA and authentic stories of identity
September 2, 2011In August, I had several speaking engagements in Buenos Aires, around the theme of using storytelling in branding and...
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Obama as the “great convener”
August 25, 2011A second point I found interesting in “The Great Convener” piece by David Brooks (New York Times, June 27)...