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Email, social marketing and the art of storytelling
April 11, 2011This week, I was planning to continue discussing the theme of authenticity and politics on this blog. Then, I...
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Email marketing forecast
December 1, 2010In 2011, email will reemerge, stronger than ever, as a key component of coordinated strategies for marketing, branding and...
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In London: a conference on “Email, social, and the art of storytelling”
May 25, 2010As I have written previously, my current project with Emailvision is one that I am finding fascinating. As I...
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Branding in the age of email and social media
May 6, 2010Sometimes, a comment or a question comes in to the blog, and it fits exactly with one’s intention of...
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Storytelling as a source of differentiation in email marketing
April 27, 2010When I talk to Nick Heys, founder of Emailvision, about the past, present and future of email marketing, he...
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How the basic principles of my leadership coaching apply to marketing and branding (part 2)
April 15, 2010Continuing a bit on the theme of why the principles of leadership coaching apply also to marketing and branding…...
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Storytelling, e-mail and social marketing
April 2, 2010When the book “The Seven Rules of Storytelling” (in French “Les sept règles du storytelling”) was released in Paris...