3 Responses to Email marketing forecast

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  2. Hasan says:

    I agree that the emailing software has tremendously improved their tracking & targeting capabilities. That’s what makes them compelling to enterprise in driving sales and pushing a message out to their client/prospect.

    However if we look at the new generation (13 – 20 years old), there is a complete shift towards social media and a willingness to control their messaging. Email is less and less part of their communication medium, taken over by mobile, social networking and chat.

    At the end of the day, companies have to align themselves to what is used. Today email is still the main communication tool we use. But it is also more and more filtered and new technologies are coming in the market to help you automatically prioritize your emails. Yes, email has a long way to go

  3. Esther says:

    Dear Hasan, thank you for sharing your insights. True, the new generation has different preferences and e-mail is not top of their list. At the same time I feel that one does not exclude the other: it is most effective to move your communication across the entire spectrum of social media, e-mail and chat, whereby each platform has its unique requirements and strenghts. Different generations can then be adressed according to what suits them best.

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