Beyond the creation of our stories, the act of telling is critical
Read moreOf course, the word storytelling has two parts: story and telling. While an increasing body of literature seems to be focusing on the power of “story” to define our identity, and on the importance of story in human thought, less is written about the “telling” part. In this entry I would like to put the focus squarely on storytelling in
On stories and storytelling: “We tell ourselves into being, don’t we?”
Read moreThe other day, a friend sent me a link to the following article in The Spectator (Click here) It is an interview with the well-known British-Indian author Salman Rushdie. There is one passage where I find him particularly insightful and articulate on the topic of human beings and their use of stories. Here is a part of what he says:
Social media—connecting people…and not only for revolutions
Read moreAs we watch the web-assisted protests unfold in the Middle East, and marvel at the omnipresence of social media in today’s world, it reminds me that we have seen viral movements in other, perhaps less dramatic, contexts. The internet and mobile devices make possible spontaneous movements and dramatic reactions of citizens, in ways that would have been difficult to imagine
Social media is truly becoming a mainstream phenomenon
Read moreIn a chapter from the soon forthcoming book Email, social media and the art of storytelling, I wrote about how social media has reached a tipping point in the last 2 years. In 2011, the social media phenomenon has achieved complete integration into our daily lives. Today, anyone anywhere can broadcast anything, and messages can literally reach thousands of users
The power of stories in medicine
Read moreI recently came across an interesting New York Times article about the healing power of storytelling. The full article can be accessed (Click here) As I perused the article, I was reminded that it was not the first time I had read about the use of narrative in the world of medicine. In fact, in my various research projects, I
Leadership and branding: The personalizing of brand stories
Read moreWhile we understand how personal stories and passion can enhance the effectiveness of a leader’s discourse, how can we apply this concept to a brand? In the age of e-marketing, the world is becoming more personal every day. Brands have opportunities to communicate with us on multiple touch points, and to use these various points to spread personal stories. For