Email marketing forecast
Read moreIn 2011, email will reemerge, stronger than ever, as a key component of coordinated strategies for marketing, branding and community management. Of course, email has been around for a long time (since 1971 in fact) and has never really gone away. Today, email remains the primary reason that individuals go online at home, at the office, or with their mobile
Brand stories
Read moreAnthropologists contend that 70 percent of everything we learn is through stories. From an early age, stories are the way we organize and make sense of our world and our place in it. This is no different for brands; a brand story brings people together within a company by helping to understand the common goals. It brings meaning to a
John’s testimony
Read moreI have not written a post here for a while, so I would like to begin by expressing thanks to the team of people who have been working on this blog for the past few weeks—Esther, Eduardo, Claire and Birgit, along with everyone else who has suggested ideas or made comments. Since much of my time recently has been consumed
We are our stories
Read more‘… recognize that every person, every being, every thing has a story and contains stories – and, in fact, is a story – and that all of these stories interconnect, that we are, in fact, surrounded by stories, embedded in stories and made of stories.’ Tom Atlee, The Co-Intelligence Insitute The previous posts introduced some keys to shaping and connecting
No control
Read moreControl is never achieved when sought after directly. It is the surprising outcome of letting go. James Arthur Ray In March 2010, Greenpeace posted a video on YouTube, asserting that Nestlé’s popular Kit Kat bar contained palm oil produced in areas where rain forests had been destroyed. Nestlé responded swiftly, forcing removal of the video for alleged copyright
Keys to communities : relationship building
Read moreAs mentioned in the previous post, the basis of relationship building is community networking. “Once you start getting involved with social media, it becomes very apparent that it takes time and resources to build relationships, within your community” (Liana Evans- www.simplemarketing.com). Plan well and be selective in your choice of tools and opportunities to create interaction, including asking for feedback