An interesting quote about Mandela
Read moreI was watching Fareed Zakaria GPS on CNN last weekend, and I heard commentary on Nelson Mandela, and a quote that was too good to ignore. So, I will write about this quote here and return to our discussion of “How the basic principles that I use in leadership coaching apply to marketing and branding” with the next entry. In
How the basic principles of my leadership coaching apply to marketing and branding (part 2)
Read moreContinuing a bit on the theme of why the principles of leadership coaching apply also to marketing and branding… Leaders engage with their stories of identity, stories of who we are and where we are going. Brands and organizations, the best ones, tell similar stories of identity, and they tell them often. Personalization: Leaders learn that the most effective communication
How the basic principles of my leadership coaching apply to marketing and branding (part 1)
Read moreSince I spent a good part of the past week with Emailvision, I have been thinking some more about my latest passion: “e-marketing and the art of storytelling”. In fact, the more I think about it, the more I realize how much the concepts I use in leadership coaching apply to marketing, branding, or organization building. Here are a few
Storytelling and email marketing
Read moreSince we began the project of “storytelling and e-marketing” with Emailvision, I have given three presentations on the topic. Nick and I co-animated one last Tuesday at MD Expo Paris, a large direct marketing show. We talked about how the “Seven Rules of Storytelling” can be applied to direct marketing. Our presentation was extremely well received. The audience was very
Storytelling, e-mail and social marketing
Read moreWhen the book “The Seven Rules of Storytelling” (in French “Les sept règles du storytelling”) was released in Paris last October, I thought it was a good time to touch base with friends, many of whom I had not seen for a while, and to give them signed copies. Among those I contacted at that time was Nick Heys, founder
Nelson Mandela: processing the experience of being in prison
Read moreLeaders and heroes find meaning in events that would devastate others. In 1964, when Nelson Mandela went to prison in South Africa, where he would spend twenty-seven years, he entered his ordeal with the attitude of a freedom fighter with an absolute conviction to his cause. He was not a criminal going to prison but rather a lifelong warrior in