Keys to communities : Reaching out
Read moreMany companies only use social media and email to push out messages, announce promotions or randomly send out trendy stuff. Entering into a meaningful dialogue with your community should instead be a broad based strategic initiative that covers observing, listening and responding. And even though it may be effective to hire a specialized company to help design this community management
Key to communities : Learning to listen
Read more‘Since in order to speak, one must first listen, learn to speak by listening.’Rumi, 13th century Social media and email are still mainly used to push messages out, creating a very one-sided dialogue. As Simon McDermott (Attentio) pointed outduring the March 2010 PLUGG conference on what we can learn from the Eurostar debacle, few brands currently have social media ‘listening’
Keys to Communities: Open Dialogue
Read moreThe next few blog entries will cover the issue of reaching or creating communities using email marketing and social media. Social media must be used to maintain an ongoing, open dialogue with your community, as the following examples show. In late December 2009, Eurostar learned something about the ubiquity and the growing power of social media, especially when ignored. December
News flash
Read moreDear all, I have not posted any fresh entries for some time. The birth of my son Yuri and the writing of a new book have recently taken up my energy and attention. Special times indeed! Now it’s time to relaunch the blog and continue to share my thoughts on email marketing, storytelling, social marketing and leadership. My wish for
Observing the growing importance of social media
Read moreIn a recent post, I wrote: We will remember 2010 as the year when social media became a mainstream affair. Of course, Facebook, Twitter and the like are not new to the marketplace, but it is in 2010 their influence reached something of a tipping point. Indeed, social media became a widespread, ubiquitous phenomenon that the world of enterprise could
A short digression on Filofax:
Read moreLast time, I mentioned my “discovery” that passionate user communities exist everywhere, not only for high-tech or trendy products. We sometimes find these communities of passion in unexpected places. As I searched the Web a bit for further activity about Filofax, I uncovered a surprising number of blogs and sites. One that struck me in particular is a blog called