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The compelling story of IKEA: what’s in a name?
February 9, 2018News that that IKEA founder Ingvar Kamprad had passed away—on January 27 at the age of 91—left me a bit...
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Spirit to serve: using stories to create excellent employees
July 26, 2017In a post called “Stories and remarkable service”, published on June 28, I wrote of the extraordinary service I...
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My new and stimulating editing project
July 12, 2017This week, I am back in one of my very favorite cities, Buenos Aires. Just a few weeks ago,...
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Speaking on script: the loss of engagement in modern speeches
May 20, 2016This week, I traveled to the United States, where I have now been for several days. As is often...
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How to use story in high-tech settings
November 27, 2014Last week was a busy one. I was in Buenos Aires for Entrepreneurship Week, invited to speak at four...
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Stories make us FEEL: an example…
March 27, 2014Often a group that tells an authentic story that resonates with the people will win the day over opponents...
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Can boredom really stimulate creativity?
February 7, 2014As I wrote briefly last week, I was fascinated by a concept I discovered recently in an in-flight...
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The hero of the modern brand story is no longer the brand
October 28, 2011Before I went on my digression about Steve Jobs and his untimely passing, I was writing a series of...
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Give your fans a sense of belonging. Turn them into heroes
October 7, 2011We ended the last post with the concept of putting the consumer at the center of the action, and...
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Fan engagement at Starbucks and Dunkin’ Donuts
September 30, 2011In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan...