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Leadership and branding (continued): stories of engagement
January 24, 2011Successful brands are like successful leaders in the way they are able to inspire. Brands, like leaders, tell stories...
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Reflections on leadership and branding
December 13, 2010The other day, I was thinking about some of the “common wisdom” about leaders and brands. In particular, I am continually...
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Brand stories
November 23, 2010Anthropologists contend that 70 percent of everything we learn is through stories. From an early age, stories are the...