Leadership and branding (continued): stories of engagementJanuary 24, 2011
Successful brands are like successful leaders in the way they are able to inspire. Brands, like leaders, tell stories...00
Reflections on leadership and brandingDecember 13, 2010
The other day, I was thinking about some of the “common wisdom” about leaders and brands. In particular, I am continually...
Brand storiesNovember 23, 2010
Anthropologists contend that 70 percent of everything we learn is through stories. From an early age, stories are the...