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In response to Fast Company Article : “Does “Liking” A Bulldozer Help Sell More Of Them?”
December 6, 2012I enjoyed “Does “Liking” A Bulldozer Help Sell More Of Them?”‘article, as I have been considering the question business-to-business...
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Some new plans for Latin America
June 14, 2012These past weeks, I have been busy in the US, preparing for my next Latin American tour and for...
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Storytelling
July 5, 2011Last week, I traveled to Ecuador to present the Leadership Workshop portion of the High Potentials Program of Harvard...
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Email, social marketing and the art of storytelling
April 11, 2011This week, I was planning to continue discussing the theme of authenticity and politics on this blog. Then, I...
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Leadership and branding: The personalizing of brand stories
February 8, 2011While we understand how personal stories and passion can enhance the effectiveness of a leader’s discourse, how can we...
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Email marketing forecast
December 1, 2010In 2011, email will reemerge, stronger than ever, as a key component of coordinated strategies for marketing, branding and...
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John’s testimony
November 16, 2010I have not written a post here for a while, so I would like to begin by expressing thanks...