Video Blog
> more videos hereCategories
Archives
Category Archives: Email and social marketing
The hero of the modern brand story is no longer the brand
Email and social marketing, Key to communities, Marketing and branding, Storytelling and marketing
1 Comment
Before I went on my digression about Steve Jobs and his untimely passing, I was writing a series of entries featuring Dunkin’ Donuts and their innovative use of e-marketing promotions. Let’s look at some of the lessons we can learn from this company’s use of social media. Branding is changing in some fundamental ways: Brands no longer shape people’s ideas. The days when companies could tell end users what to believe through creative TV ads are long gone. Increasingly, modern consumers are influenced by the comments of Facebook friends, by blogs or by online chatter, far more than by any messages they might be hearing from companies. More and more … Continue reading
Email, social marketing and the art of storytelling
This week, I was planning to continue discussing the theme of authenticity and politics on this blog. Then, I spent most of the week putting finishing touches on the book Email, Social Marketing and the Art of Storytelling, which goes to the publisher next week and should be for sale before the end of April. One of my final tasks for the book was getting reactions from people to whom I had sent the manuscript for evaluation. Since the comments we received were quite favorable, even complimentary, and since it is probably about the right time to begin promoting the book, I decided to share some of the thoughts of those who … Continue reading
Social media is truly becoming a mainstream phenomenon
In a chapter from the soon forthcoming book Email, social media and the art of storytelling, I wrote about how social media has reached a tipping point in the last 2 years. In 2011, the social media phenomenon has achieved complete integration into our daily lives. Today, anyone anywhere can broadcast anything, and messages can literally reach thousands of users in seconds. Mass movements can start almost instantly. I also mentioned that nowadays the social web is not only a first-world phenomenon. According to the Financial Times, Facebook now is used by 92 percent of the internet population of Turkey, and 87 percent in Indonesia. The activity of the past … Continue reading
Email marketing forecast
In 2011, email will reemerge, stronger than ever, as a key component of coordinated strategies for marketing, branding and community management. Of course, email has been around for a long time (since 1971 in fact) and has never really gone away. Today, email remains the primary reason that individuals go online at home, at the office, or with their mobile devices. Email is widely used by companies as well. Many organizations send out regular newsletters and promotional offers. Businesses use their mailing lists to do direct selling and marketing. In fact, online retailers and direct marketers have come to realize that email is the most effective channel there is for … Continue reading
