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Leadership and branding: The importance of personalization
February 2, 2011“The great question of leadership, about taking real steps on the pilgrim’s path, is the great question of any...
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Leadership and branding (continued): stories of engagement
January 24, 2011Successful brands are like successful leaders in the way they are able to inspire. Brands, like leaders, tell stories...
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Leadership and branding: stories of engagement
January 14, 2011Both brands and leaders use stories of identity to inspire followers. But, stories of identity are not enough. They...
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Brand stories
November 23, 2010Anthropologists contend that 70 percent of everything we learn is through stories. From an early age, stories are the...
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Keys to communities : Reaching out
October 19, 2010Many companies only use social media and email to push out messages, announce promotions or randomly send out trendy...
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Observing the growing importance of social media
June 29, 2010In a recent post, I wrote: We will remember 2010 as the year when social media became a mainstream...
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A short digression on Filofax:
June 1, 2010Last time, I mentioned my “discovery” that passionate user communities exist everywhere, not only for high-tech or trendy products....
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In London: a conference on “Email, social, and the art of storytelling”
May 25, 2010As I have written previously, my current project with Emailvision is one that I am finding fascinating. As I...
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2010: a year of great change in marketing, branding and communication
May 17, 2010As I write the above title line, I am thinking that it sounds a bit trite and overused. For...
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In the age of social media, consumers have a true voice, and enormous power to influence brands
May 10, 2010Social media gives consumers enormous influence. For marketers, there are some obvious advantages and disadvantages. For anyone with a...