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How IKEA influenced the shopping experience
March 9, 2018Near the end of the previous post, we touched on the significant role IKEA played in the democratization of...
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Stories and remarkable service
June 28, 2017June 13th, on my flight from Buenos Aires to Lima, I was reading a study I had saved from...
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John F. Kennedy and stories of identity
January 4, 2014In November, I did a quick stop-over in the US on my way back to Amsterdam from Argentina. ...
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Fan engagement at Starbucks and Dunkin’ Donuts
September 30, 2011In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan...
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IKEA and authentic storytelling: Are they missing a great opportunity?
September 16, 2011After last week’s blog entry, I got a bit curious about IKEA and went looking for further information. In...