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E-marketing at Starbucks: another missed opportunity?
September 23, 2011Starbucks is a brand that, similarly to IKEA, enjoys a strong culture, a loyal customer following, and a compelling...
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IKEA and authentic stories of identity
September 2, 2011In August, I had several speaking engagements in Buenos Aires, around the theme of using storytelling in branding and...
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JFK and the myth of the heroic leader
August 7, 2011In “The Great Convener”, an opinion piece that appeared in the New York Times on June 27, columnist David...
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Life these days
June 12, 2011Since I am in the mist of a busy week in the US, with little time to seat for...