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Spirit to serve: using stories to create excellent employees
July 26, 2017In a post called “Stories and remarkable service”, published on June 28, I wrote of the extraordinary service I...
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Taking a stand for customer service: “United Breaks Guitars”
September 9, 2016In 2009 and 2010, when I was spending much of my time researching and writing the book The New Marketing:...
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Learning, struggling, building character, and expanding our minds
October 17, 2014This week, some brief—and a bit more personal—reflections on the value of our mental challenges and struggles, and how...
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Stories make us FEEL: an example…
March 27, 2014Often a group that tells an authentic story that resonates with the people will win the day over opponents...
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Some new plans for Latin America
June 14, 2012These past weeks, I have been busy in the US, preparing for my next Latin American tour and for...
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Email, social marketing and the art of storytelling
April 11, 2011This week, I was planning to continue discussing the theme of authenticity and politics on this blog. Then, I...
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Email marketing forecast
December 1, 2010In 2011, email will reemerge, stronger than ever, as a key component of coordinated strategies for marketing, branding and...
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In the age of social media, consumers have a true voice, and enormous power to influence brands
May 10, 2010Social media gives consumers enormous influence. For marketers, there are some obvious advantages and disadvantages. For anyone with a...
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How the basic principles of my leadership coaching apply to marketing and branding (part 2)
April 15, 2010Continuing a bit on the theme of why the principles of leadership coaching apply also to marketing and branding…...
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How the basic principles of my leadership coaching apply to marketing and branding (part 1)
April 12, 2010Since I spent a good part of the past week with Emailvision, I have been thinking some more about...