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The source of IKEA’s resourcefulness
February 23, 2018Since the company’s beginnings, IKEA and its founder have been characterized by a strong sense of identity that comes...
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How IKEA’s core values are connected with its creator’s origins
February 16, 2018Last time, I wrote that one of the best examples I have ever found of using personal narrative to...
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What the Democrats still do not understand
December 24, 2017Each week, it seems that something I read provides yet another indication that Democrats in the US are still...
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How Hillary Clinton could have used her ‘ordinary’ past to inspire people
December 15, 2017In the previous post, I discussed how Margaret Thatcher told personal stories of identity—particularly those from her solid middle...